Tribal DDB India, a digital and interactive
agency of the Mudra Group, has a new logo - the Kite. The logo, designed by Mumbai-based Vaibhav Wategaonkar, was chosen from the 8,000-odd creatives that the agency received from designers across the world.
From housewives to college students to businessmen, the participants from 35 different countries produced their creative best in 49 squares and in three colours. Some 6,000 entries were from India alone. The phenomenal number of entries were in response to the agency asking designers to create a new logo by hosting a request on its website, www.tribalddbindia.com, in early March.
The work was judged by Matt Freeman, CEO, Tribal DDB Worldwide; C.V.S Sharma, country head and general manager - Tribal DDB India; and Karl Gomes, group head creative - Tribal DDB India.
Vaibhav Wategaonkar, the eventual winner, will receive an IPod.
Madhukar Kamath, managing director & CEO of Mudra, said, "A kite flying in a deep bright sky metaphorically represents eternity, height of intellectual thinking, perseverance and search for new endeavors. Tribal DDB India embodies these aspirations and like the kite, it is a source of inspiration and has a unique ability to see beyond the world of illusionary forms. The saffron color for the kite behind the bright yellow sky combined with the green below signifies courage, prosperity and success."
R Lakshminarayanan, CEO of Total Branding Solutions, added, "Tribal DDB India sought to design its logo to reflect India's culture and heritage. All locations in the Tribal DDB worldwide have logos that are under the network's umbrella and still manage to capture the uniqueness of the local cultures."
Tribal DDB India is a member of the Worldwide Tribal DDB Network Network - the top global interactive agency (Cannes 2005 Interactive Agency of the Year) and a star of the DDB Group. Tribal DDB (India) specialises in building brands across all forms of new media spanning the Internet, the wireless, interactive kiosks, CD-ROMs etc.
It claims to be the first agency in India to offer end-to-end digital branding solution right from strategic consulting through ideation, creative execution, online media planning and campaign management, and search engine optimisation.
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