Pogo plans action in second half of 2005

By , agencyfaqs! | In Media Publishing
Last updated : July 26, 2005
The channel is betting heavily on POGO Amazing Kids Awards, 2005

"The second half of 2005 will be full of action for Pogo viewers," claims Vivek

Krishnani, director, marketing, Cartoon Network and Pogo. The channel is all set to launch a new game show - Bam Bam Bam Gir Pade Hum - which Krishnani claims will be a completely different kind of show.

Apart from this, the channel is heavily betting on the exclusive event, POGO Amazing Kids Awards 2005. To bring more credibility in the search of winners, the channel has tied up with quiz master Derek O'Brien for the search and selection process of winners.

An ambitious Krishnani says, "We intend to make POGO Amazing Kids Awards 2005 an even bigger success than the previous year's event."

The show is being promoted aggressively, and participation is being invited from around 3,000 children across 30 cities in the country. In addition, the channel has also tied with Bata and Reliance Webworld outlets, which have a wide network across the country to invite participation.

When asked about the strategy behind making this a single day event, when the entire selection of child geniuses could have been converted into reality format and aired as regular show, Krishnani said, "We wanted to put our entire thrust in one single day. And there have been too many reality shows, we didn't want to repeat that."

The awards are divided into two main segments. The first, POGO Kids Awards, are divided into nine categories: Art, music, dance, brains, sports, entertainment, innovative performance, bravery and entrepreneurship. The kid who exhibits exceptional talent in these fields will be awarded the 'POGO Amazing Kids' trophy and a 'Child Benefit' policy worth Rs one lakh.

POGO Voice awards allow kids to vote for their favourite hero, heroine, film, song, singer, comedian, newcomer, sports hero, toon and toon show.

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First Published : July 26, 2005

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