Radio City has selected Everest Brand Solutions
as its creative agency. Industry sources peg the account size in the region of Rs 5-6 crore.
Some six agencies - Lowe Lintas, Mudra, Bates, Ambience, O&M and, of course, Everest - were involved in the Radio City pitch, which started around two months back.
Confirming the development, Apurva Purohit, CEO, Radio City, said, "We believe that Everest, with its creative expertise and innovative strategising, shall not only ensure that Radio City sustains its current position, but also propel the brand to the next level."
Mahesh Chauhan, Everest CEO, said, "Winning the account of Radio City is a matter of privilege for us. Our client portfolio has various clients and having a FM station adds to our experience of work. We are looking forward for an exciting journey together."
Prior to the pitch, the media duties were handled in-house while the creative was done by design agency Paramount.
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