NRSC to present psychographic readership profiles, data on supplements

The National Readership Studies Council (NRSC) will present a few significant findings of NRS 2005 relating to readership estimates for newspaper supplements in the top eight metros.

The Council, at its meeting on August 3, will also present data on psycographic profiling, which will be based on readers' response to what induces them to buy certain products.

Further, the estimates of the Malayalam publications will also be revealed at the venue. For the record, the NRS 2005 statistics did not have data on publications from Kerala.

The meeting is essentially for the members of the press, advertisers, advertising agencies and the media.

NRS 2005 is the world’s largest readership study covering 2,61,000 respondents, covering all districts across India. The sample size has increased by 32% this year. The survey has not only covered the largest number of villages, each household has been randomly selected from the electoral roll.

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