National Readership Studies Council (NRSC) released
a new version of NRS 2005 on Wednesday, which included readership figures of Malayalam publications. As expected, the Malayalam daily, Malayala Manorama with a readership of 79.85 lakhs, replaced the Bengali daily Ananda Bazar Patrika from the tenth position of top 10 publications (urban and rural). The top nine positions remained unchanged.
However, Malayala Manorama's readership declined by 9 per cent from 87.98 lakh readers in NRS 2003. In terms of rankings, its position dropped from the number five in NRS 2003 to number 10.
Meanwhile, ABP moves out of the list of top 10 publications. The Bengali publication has registered a growth of 18.35 per cent (11.18 lakhs), and its readership stands at 72.10 lakhs.
The top 10 publications of the combined urban and rural markets are Dainik Jagran (2.12 crores), Dainik Bhaskar (1.73 crores), Eenadu (1.13 crores), Hindustan (1.05 crores), Amar Ujala (1.04 crores), Daily Thanthi (94.45lakhs), Lokmat (88.20 lakhs), Rajasthan Patrika (86.51 lakhs), The Times of India (80.92 lakhs), and Malayala Manorama (79.85 lakhs).
An NRSC executive says, "Kerala has been mainly rural-based market, this is why we can see the positions of top 10 publications changing in the combined urban and rural market."
Even in the magazine category, two Malayalam publications - Vanitha and Malayala Manorama - made a space among the top 10 magazines in the combined urban and rural market.
While Vanitha replaced Hindi magazine Meri Saheli at the ninth position, Malayala Manorama has replaced Anand Vikatan, which was at the tenth position earlier.
Both Meri Saheli and Anand Vikatan got a readership of 27.97 lakhs, and 27.41 lakhs, respectively.
As per the corrected NRS 2005, the top 12 magazines in urban and rural markets combines are: India Today - Hindi (106.98 lakhs), Saras Salil (105.54 lakhs), India Today - English (62.54 lakhs), Kunkumam (55.71 lakhs), Kumudam (46.64 lakhs), Sarita (41.82 lakhs), Grihashobha (41.07 lakhs), Swati SVP (39.53 lakhs), Vanitha (38.32 lakhs), Malayala Manorama (29.47 lakhs), Meri Saheli (27.97 lakhs) and Anand Vikatan (27.41 lakhs).
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