Youth magazine JAM heads for Delhi

The 28-page magazine now plans to have 4-pages of city-based content for cities such as Delhi and Pune, apart from the existing market Mumbai

JAM (Just Another Magazine), the Mumbai-based

youth magazine now plans to expand its roots with other city editions. While it currently has a single edition from Mumbai, very soon, it will have a Delhi edition, followed by one in Pune.

This 28-page magazine will have four pages of content on respective cities, and the rest of the 24 pages will be the same across all editions. Yatendra Bansal, CEO, JAM, says, "There are many issues, which are common for youths across the nation. But we also found it necessary to have city-based information to meet the local needs."

The four-page supplement on Delhi will have regular updates on DU campuses, college festivals, and also issues that are relevant to a Delhi-based youngster.

As per ABC certificate, JAM has a circulation of around 32,000 copies and caters to around 40 cities and towns across India. Till date, Delhi only contributed to 1,000 copies in the magazines in the total circulation figure. But with a Delhi edition now, the publication plans to increase their print run to 10,000 in the city.

With four pages of local content, the magazine is aiming for corporate advertisers. "The corporate advertiser may even take a single edition of JAM, depending on the priority of market," Bansal says.

The magazine is planning a mega launch on August 11 through an event, 'Back to College', where Delhi rock bands such as Parikrama, Silk Route and Them Clones will perform.

The publication has also introduced a special package of Rs 99 for a one-year subscription, coinciding with the Delhi launch.

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