Satish Ramachandran, general
manager, healthcare, Ambience Publicis, is all set to join FCB-Ulka, Mumbai as general manager. He will be responsible for the interactive - direct, digital, database - and healthcare business units at FCB-Ulka.
An MBA from Mumbai University, Ramachandran has had a 15-year stint in the field of advertising and marketing. Prior to Ambience, Ramachandran has worked for companies such as J&J, Boots Pharmaceuticals and Reckitt & Coleman.
He has worked extensively on national brands such as Strepsil, Burnol and Tiger Balm. In addition, he has been responsible for the launch of several brands such as Aciguard and Nizoral. He has also run CRM initiatives for companies such as Abbott and Marico.
M G Parameswaran, executive director, FCB-Ulka, says, "Given his extensive experience in marketing, he is equipped to handle some of the most challenging requirements of our clients. His interest and entrepreneurial approach will help us see new opportunities and exploit new areas in market communication for the benefit of our clients."
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