Leo Burnett Delhi has
bagged the creative duties for the Siddharth Shriram-promoted Mawana Sugars. The size of the business couldn't be ascertained, but it is said to be substantial. The media duties for Mawana Sugars are with Lodestar Media.
Confirming this development to agencyfaqs!, Ali Imran, executive vice-president, Leo-Burnett, says, "The first task is to create a premium image for the brand's new sugar variant, 'Mawana Select', which is a double-refined sugar."
Anju Munjal, vice-president, corporate communications, Usha International, says, "We plan to evolve a commodity brand such as Mawana Sugars into a lifestyle brand. For this, we needed a creative agency which could enhance the image of our product."
The company plans to launch campaigns on all media - television, print and radio.
Mawana Sugars aspires to be one of the largest diversified sugar and sugar by-product companies, in complete harmony with nature, while giving handsome returns to all its stakeholders. The company is expected to achieve a turnover of Rs 568 crore in the financial year, 2004-05. The company follows a financial calendar of October to September.
© 2005 agencyfaqs!