Real estate company Unitech moves from JWT to Mudra

By , agencyfaqs! | In Advertising | August 30, 2005
The size of the business is estimated to be around Rs 7 crore

The Unitech Group has & #BANNER1 & # decided to award its creative duties to Mudra, Delhi, following a multi-agency pitch, which started a couple of months ago. The size of the business is estimated to be Rs 6-7 crore. The incumbent agency was JWT.

Confirming this development to agencyfaqs!, Paromita Sengupta, deputy general manager, corporate communications, Unitech, says, "Out of the five agencies we had invited for the pitch, Mudra's approach was in tandem with our expectations. We were looking at a 360-degree plan, and Mudra gave us exactly that."

Hemant Mishra, president, Mudra, says, "Unitech has grown to be a large real-estate company, and we are aiming to apply total brand solutions to further strengthen the brand. In order to develop a truly significant relationship with our clients, we are constantly concentrating on providing wholesome solutions for the clients' needs."

Engaged in the business of construction, real estate development, hospitality, education and family entertainment centres, Unitech has emerged as one of the largest growing companies in its segment. Though it has its base in the national capital region (NCR), it plans to expand to other markets such as Lucknow, Kolkata, Mumbai and Bangalore

The group is well-known among high-net-worth (HNW) clients for its premium housing and commercial projects such as the World Spa, Uniworld City, Global Business Towers and Signature Park. The group has extensive plans for newer townships and technology parks apart from new residential projects and commercial buildings.

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