K-Factor wins three accounts worth about Rs 3 crore

The Delhi-based K-Factor has won three new businesses, two of which are Delhi-based restaurants – PiccaDelhi and Sola Topee.

The third business is of ShoeTree, a new nationwide chain of multi-brand shoe retail stores from Sports Station, which will market international brands such as Levi’s, Dockers, Nike and Aigner in India.

The cumulative size of these three businesses stands at around Rs 3 crore.

Shivjeet Kullar’s creative workshop has been on an account-signing spree over the last two months. The agency has won the branding and direct-promotion business of the Radisson Hotels Worldwide Management Services, the TT undergarments business, the creative duties of a new, yet-to-be-named mouth sweetener from the DS Group and an interactive CD, among others.

Shantomoy Ray, director, client services, K-Factor, says, “Most of these are lifestyle brands where we hope to do innovative creative work.”

The agency, for example, is in talks with cartoonist Sudhir Tailang for the campaign on TT. The restaurant, which is located in central Delhi, is spread over 10,000 square metres, making it the largest gourmet junction in the city. K-Factor is doing innovative things such as making a Food Map, which, Ray claims, “will help customers find their way to the desired cuisine in the restaurant”.

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