Promodome Communications bags creative and media duties for Hughes DiRECWAY

By , agencyfaqs! | In Advertising | September 07, 2005
The agency has also been empanelled as one of the six agencies for Jaipur Development Authority

Delhi-based Promodome

Communications has bagged the creative and media duties for Hughes DiRECWAY Global Education.

Pankaj Aggarwal, marketing head, DiRECWAY Global Education, says, "Three agencies had made presentations and we found that Promodome Communications came up with some very unique ideas in their presentation, which were in sync with what we had in mind."

Hughes, world's leading broadband service provider for the consumers and the corporate segment, has tied up with premier business schools of the country through DiRECWAY Global Education (DWGE) to provide educational programs to fresh graduates and working professionals.

"The program's unique study approach, combined with a focused campaign and marketing collaterals are the key forces that will catapult the brand to desired heights", says, Sandeep Kapoor, President, Promodome Communications.

Meanwhile, Promodome Communications has been selected as one of the six agencies empanelled by the Jaipur Development Authority.

Though the individual size of the businesses for JDA and Hughes could not be determined, according to the agency, the total size of the business is estimated to be at Rs 5 to 6 crore.

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