Lowe executives move out to overseas assignments

As a part of its global business strategy, Lowe, India, is restructuring its senior management team.

In the reshuffling, Sabyasachi Mishra, senior vice-president, Lowe, Mumbai, has moved to Lowe, Vietnam, as managing director. Mishra has filled the position vacated by Tim Hennessy.

Sanjay Srivastav, vice-president, strategy planning, Lowe, will take charge of Mishra’s responsibilities at the agency’s Mumbai branch.

T Krishna, senior vice-president, strategy planning, Lowe, Mumbai, will move to Lowe, Shanghai, as regional strategy planner, China and North Asian market.

Malati Gopinath has moved to Lowe, Bangkok, as brand planning director and Navin Shenoy has moved to Lowe, Indonesia, as brand planning manager.

Confirming this development to agencyfaqs!, Pranesh Misra, president and COO, Lowe, says, “India is getting integrated with the global economy and we want to make our presence felt in the international market.”

Mishra, who has recently moved to Lowe, Vietnam, says, “The restructuring was on the cards for a while. This has been planned in great detail at both ends – Lowe, India, and Lowe, Vietnam.”

An enthused Mishra continues, “I think one needs to maintain and actually improve the lead that we currently have in our quality of work. At the same time, I reckon, clients in high-growth consumer markets such as Vietnam are seeking well-rounded communication partners – not just ad folks whose lives begin and end with the traditional 30-second TVC.”

He adds, “I think the big opportunity for Lowe in a market such as Vietnam will be to address client problems from a more well-rounded, well-informed, regional-local perspective – without having to change either the quality of its ideas, the quality of its delivery or the agency’s business growth aspirations.”

© 2005 agencyfaqs!