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Lintas Healthcare bags three new businesses
The combined size of all three businesses is estimated to be in the region of Rs 3-4 crore
Lintas Healthcare, the healthcare communication division of Lintas India, has bagged three new businesses.
This includes the cardiovascular division of Nicholas Piramal, the women’s healthcare products of the Netherlands based pharma company, Organon, and Wanbury, an erstwhile subsidiary of Sandoz.
Although the agency declined to reveal the size of the businesses, industry sources estimate it at a total of Rs 3-4 crore.
Chandradeep Mitra, president, Lintas Healthcare, says, “Our growing capabilities now span not just brand launches and relaunches, but also educational programmes for doctors as well as website development and CRM (customer relationship management) initiatives for healthcare professionals.”
The new communication for these companies will target hospitals, doctors and healthcare professionals. The communication mix for these brands will include print, direct marketing (mailers, direct contact programmes and distribution of various materials to support the brand communication), events, on-ground promotions and CME (continuing medical education), or programmes for educating medical professionals and hospital authorities about the products.
In addition, stalls will be set up in and around medical clinics and hospitals in order to communicate with patients about the brands.
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