India, the healthcare division of McCann-Erickson India, has added three new businesses to its kitty. These include the Delhi-based Moolchand Hospital, Allergan India in Bangalore and Eisai India in Mumbai.
Rana Bawa, vice-president and general manager, McCann Healthcare India, says, "Our agency has been signed on by these healthcare brands because of the proven credentials we have in this arena. In both the critical areas - strategic consulting and creative - McCann Healthcare India has the requisite experience and talent to understand and offer a solid way forward for these brands."
Moolchand Hospital, Delhi, is on its way to transforming itself into a top-class, 1,000-bedded medical facility, while keeping with its tradition of providing quality healthcare at affordable prices. McCann Healthcare India will partner Moolchand Hospital in the communication processes involved in this makeover.
The media mix for Moolchand Hospital will include direct points of contact, such as awareness and education programmes, through interaction platforms and customer relationship management (CRM) initiatives with the medical fraternity.
Allergan India, the Indian subsidiary of the global ophthalmology giant, Allergan Incorporation, has just completed 10 years in India. McCann Healthcare will handle all its eye-care brands. The communication plan includes engaging doctors at strategic with-the-brands touch-points such as speaker forums, among other activities.
For Eisai India, McCann Healthcare will handle the communicating of the launch of the anti-Alzheimer's brand, Aricep. Since awareness about Alzheimer's disease is quite minimal in India, Aricep will try to develop the market, rather than attempt to garner a share of the current prescription pie.
McCann Healthcare plans to rope in key opinion leaders (KOL), as, for instance, influential doctors, to advocate to other doctors the use of Aricep at various events and speaker forums and thereby generate awareness.
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