TV Today Network's news
channels, Aaj Tak and Headlines Today, will now be seen in the US and Canada.
The broadcaster has tied up with Echostar Dish Network, the satellite service provider for South Asian programming in the US.
This collaboration is expected to help Aaj Tak and Headlines Today reach out to over 100,000 households in the US.
Talking about the need to head for foreign shores, G Krishnan, chief executive officer, TV Today, says, "There was a need to address the large Indian diaspora in the US."
He adds, "Launching Aaj Tak and Headlines Today on the Echostar Dish Network will offer viewers live news and analysis straight from home right in their living room."
Krishnan claims this tie-up will help the two channels derive an edge over other channels, as the Echostar Dish Network has established itself as a market leader and is committed to constantly enhancing its South Asian programming mix.
Aroon Purie, chairman and managing director, TV Today, says, "This step will further widen the network's viewership base internationally."
© 2005 agencyfaqs!