Dentsu Marcom, Mumbai, has
bagged the creative and media duties for the jewellery store, Tribhovandas Bhimji Zaveri (TBZ). The account is estimated to be worth Rs 4 crore. The incumbent agency was Everest Brand Solutions.
Sandeep Goyal, chairman, Dentsu India, confirmed the development, saying, "There was no pitch involved in the account movement." He says about the creative strategy, "The festive season campaign for both gold and diamond jewellery has already hit print with all the major magazines and newspaper carrying the advertisement."
TBZ is an iconic brand and a trusted name in jewellery in India. Dentsu hopes to do some outstanding work for the brand.
TBZ has outlets at Zaveri Bazar, Borivali and Ghatkopar in Mumbai. It retails through stores in Hyderabad and Kochi as well.
Dentsu India has also announced a new partnership with Evernew Concepts, the fifth largest advertising agency in Pakistan. With this alliance, Dentsu Inc. hopes to open new avenues in such neighbouring markets. The partnership will provide integrated communications services to its various clients across borders.
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