Last updated : October 19, 2005
Quadrant Communications, Mumbai, has added two
new accounts to its kitty. This includes the wine brand, Vintage Wines, and the jewellery retail chain, Popley Gold Plaza.
The combined size of these two businesses is estimated to be around Rs 10 crore. A decision is still awaited as far as the media duties are concerned.
Confirming this development to agencyfaqs!, vice-president Rajan Narayan says, "At Quadrant Communications, we believe in having a cutting edge when it comes to creativity. It was our creative ability and our 360-degree approach towards the two brands that helped us win these businesses."
In its communication mix for Popley Gold Plaza, Quadrant plans to use print, outdoor and radio in addition to below-the-line activities such as customer relationship management (CRM), direct marketing (DM) and events. Below-the-line activities will be undertaken for Vintage Wines. In addition, Quadrant Communications will handle all aspects related to the corporate identity of these two businesses, including designing logos and supervising packaging layout and design.
For the record, Popley Gold Plaza is a more than 50 years old Indian jewellery retail chain, which has a presence in Mumbai and Dubai. Vintage Wines is an Indian company that was set up about a year ago. It operates out of Nashik and it has its vineyard there, too. Vintage Wines plans to launch its wines soon in India.
© 2005 agencyfaqs!First Published : October 19, 2005