afaqs!

Amardeep Singh and Naren Kaimal to join Dentsu Communications

By , agencyfaqs! | In Advertising | October 27, 2005
Both Singh and Kaimal will join as executive creative directors and work together as a team


Amardeep Singh of Contract & #BANNER1 & # has put in his papers to move to Dentsu Communications, where he will be executive creative director. He will be working as a team with Naren Kaimal, who will also join Dentsu Communications as executive creative director. Both Singh and Kaimal are slated to join Dentsu on November 14 and will be based in Delhi.

Singh, who confirmed his appointment to agencyfaqs!, says, "I decided to move as I see this as a good opportunity coming at the right time." Singh's stint with Contract lasted for six years and, while there, he was involved with brands such as Domino's Pizza, a couple of Dabur accounts and JK Tyres.

He adds, "I was involved with the conceptualising of the Domino's commercial as a part of the team. The script for the TVC was done by me and the commercial getting recognition at the recently held Effies 2005 was like hitting a sixer on the last day before making a new beginning."

Singh has earlier worked with Mudra, Trikaya Grey and McCann-Erickson. He has worked with brands such as Nestle, Perfetti, Fanta, Bacardi and Hindustan Motors.

Naren Kaimal says about his appointment, "I have worked with Amardeep Singh for a short while in Mudra and both of us were looking for an opportunity to work together. This provided a perfect platform to perform together as a team."

He adds, "At Dentsu, my focus will be on producing work that will be creatively satisfying and also noticeable."

Kaimal started his career at Madhyam and he has worked with Mudra, Dhar & Hoon, RK Swamy/BBDO and FCB-Ulka since then. For the last one year, he has been freelancing with different agencies. His latest work was the commercial for British Airways, which he conceptualised for M&C Saatchi. He has earlier worked on the BPL campaign with Amitabh Bachchan while at Dhar & Hoon.

Both Singh and Kaimal will report to Sanjeev Gauba, who is senior vice-president of Dentsu Communications. Gullu Sen, chief creative officer, Dentsu India, will also oversee their work. When asked to comment on the appointments, the senior members of Dentsu India declined, saying they preferred to wait till the appointees formally joined office.

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