The Advertising Agencies Association of India will host a
seminar in Mumbai from November 9 to 11. A list of eminent speakers will present their vision on 'The Future of Advertising'. The symposium will also focus on how, within a short span of time, advertising trends have evolved and changed.
Apart from this, the symposium will look at how consumers have changed and how impressions and opinions about a brand are not influenced by advertising alone.
Colvyn Harris, CEO, JWT India, and chairman†of the steering committee for the symposium, says, "On the occasion of 60 years of AAAI's development, this symposium has been organised to serve the cause of advertising. It will also strengthen the position of the organisation in the current market dynamics."
He adds, "The symposium will shed light on the challenges and opportunities that the advertising industry faces. AAAI aims at consolidating the industry and paving the way for its growth."
Some of the eminent speakers who will speak at the symposium are Shashi Tharoor, under secretary-general, United Nations;†Stefan Engeseth, author of 'ONE' and 'Detective Marketing'; Michael Birkin, vice-chairman, Omnicom; Arun Adhikari, managing director, Hindustan Lever; Tony Wright, CEO, Lowe Worldwide; David Guerrero, creative head, Asia, BBDO, and Irwin Gottleib, CEO, Group M Worldwide.
Sundar Swamy, president, AAAI, says, "Apart from the symposium, the Advertising Agencies Association of India also plans to host a number of events throughout the year with the vision of benefiting the advertising and business community as a whole."
Talking about some modifications that AAAI has recently adopted, Ramesh Narayan, chairman, diamond jubilee celebrations, says, "AAAI's diamond jubilee year commenced with a change in the association's identity. AAAI now sports a simple, yet modern, logo and a logotype that reflects the abbreviation of its name. This change of identity and design is evocative of AAAI's role in modulating the industry's cadence and resonating the positions and principles of its membership."
For the record, the Advertising Agencies Association of India (AAAI) comprises all the major advertising agencies in India, which account for about 80 per cent of the advertising revenues emanating in the country.
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