Milind Dhaimade, national creative director, Everest
Brand Solutions has decided to move on from advertising to pursue his dream of making movies. He confirmed that he plans to join a film production house but declined to reveal the name as there were some formalities to be completed.
Dhaimade says, "It would be wrong to say that I am quitting Everest. And I am moving out not to join any rival agency, but to pursue my dreams in filmmaking. However, I will cease to be the national creative director. My association with Everest has been for long now, and even when I have decided to move ahead, it's not that I will sever all my ties with the agency."
He adds, "I will be moving out sometime later in November or December but will remain as a consultant for a while till the agency requires me."
Explaining the reason behind his move, he says, "Everest has been a fulfilling and enriching experience. I have fought many a battle here and leaving this place is also an emotional matter. Yet, at the same time, I have always believed in having the freedom to do what one wants to do. Movies have been my passion and I decided that if I don't take a plunge now it would be difficult for me later. It's been a difficult decision but I want to be content and happy by pursuing my dream."
Dhaimade had joined Everest in 1991, after which he joined Leo Burnett in 2000. He came back to Everest after two-and-a-half years. Among the clients he has worked for include Parle, Tortoise and ICICI Lombard.
Dhaimade says, "My second stint with Everest has been a challenge, especially in our efforts to keep a small agency which wants to grow keeping its creative outlook intact. And fortunately we have managed that."
As for the new appointment, Everest will make an announcement probably by next week.
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