Nishith Bhandarkar, account director, Hakuhodo & #BANNER1 & # Percept, Mumbai, has decided to end his four-year association with the agency. He has joined Euro RSCG, Mumbai, as director - client services.
Bhandarkar says, "At Euro RSCG, I will get the opportunity to work on a bigger portfolio of brands, in comparison to Hakuhodo Percept. So naturally, it is a right career move for me."
Bhandarkar will report to Suman Srivastava, president, Euro RSCG. He will work on SET MAX, Dainik Bhaskar, Air France, Golden Tobacco Corporation (GTC), Bharat Petroleum, Vichy Laboratories (a part of L'Oreal), diamond jewellery brand Mahendra Brothers, Voltas air conditioners, and consultancy firm McKinsey.
Talking about his new challenges, Bhandarkar says, "Most of these brands are already established, so the challenge is to maintain the same status. Particularly in the case of SET MAX, we need to position it as the No.1 Hindi movie channel. Even for GTC, we will face challenges as tobacco advertising has been banned. So the challenge for this brand will be find alternate ways of advertising."
For the record, Bhandarkar started his career in 1992 as an account executive in Market Missionaries, an ad agency in Nagpur. He then shifted to marketing at the Navbharat Group of Publications in 1995, where he was in-charge of west India.
Four years later, Bhandarkar moved on to a production house, Padmalaya Telefilms, in Delhi.
His last stint was with Hakuhodo Percept, which he joined in 2001. In his 13-year career so far, he has worked on brands such as Dinshaw's, Sharp Corporations (the durables brand), Hero Honda and Konica Minolta, among others.
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