John Abraham rides high on Castrol power

By , agencyfaqs! | In Advertising | November 16, 2005
Executives at Castrol India feel that the popular Bollywood actor fits in well with the brand personality of Castrol Power 1

Yet another filmstar who is riding high in the modeling world these days is

John Abraham. After Yamaha, FastTrack and Clinic All Clear Hair Fall Defense, Abraham has been signed by Castrol India for its 4-stroke motorcycle engine oil, Castrol Power 1.

Says A.S. Ramchander, director, automotive business, Castrol India, "We were looking out for a celebrity, who is stylish, and more importantly a bike enthusiast. John Abraham, who is known for his craze for bikes, was a natural and unanimous choice."

Abraham will be used across various media, including television, print and outdoor. Through the campaign, he will help change the perception of two-wheelers from only having functional attributes such as economy, mileage and affordability, to a pleasure driven experience with a more relevant, stylish and sporty feel to it.

Talking about this association, John Abraham says, "Quite a few people are aware that I'm a bike enthusiast. When Castrol India approached me, it was not difficult for me to see myself as a brand ambassador, given my personal involvement and interest in the category. I am certain when people see the new campaign, they will connect and relate to the brand in the same way, I do."

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