John Abraham rides high on Castrol power

By , agencyfaqs! | In Advertising | November 16, 2005
Executives at Castrol India feel that the popular Bollywood actor fits in well with the brand personality of Castrol Power 1

Yet another filmstar who is riding high in the modeling world these days is & #BANNER1 & # John Abraham. After Yamaha, FastTrack and Clinic All Clear Hair Fall Defense, Abraham has been signed by Castrol India for its 4-stroke motorcycle engine oil, Castrol Power 1.

Says A.S. Ramchander, director, automotive business, Castrol India, "We were looking out for a celebrity, who is stylish, and more importantly a bike enthusiast. John Abraham, who is known for his craze for bikes, was a natural and unanimous choice."

Abraham will be used across various media, including television, print and outdoor. Through the campaign, he will help change the perception of two-wheelers from only having functional attributes such as economy, mileage and affordability, to a pleasure driven experience with a more relevant, stylish and sporty feel to it.

Talking about this association, John Abraham says, "Quite a few people are aware that I'm a bike enthusiast. When Castrol India approached me, it was not difficult for me to see myself as a brand ambassador, given my personal involvement and interest in the category. I am certain when people see the new campaign, they will connect and relate to the brand in the same way, I do."

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