Lowe, Chennai, has bagged the creative duties
for Chennai-based property developers True Value Homes. Initiative is the AOR.
While creative duties were handled in-house by the company, the media duties were handled by a Chennai-based local agency Elegant Publicity.
The size of the business could not be ascertained.
Says Nakshatra Roy, chief commercial consultant, True Value Homes India, "We had been handling the creatives in-house for quite a while. We felt it was time that we looked for a full-time agency. Lowe is one of the best in the business, and we were impressed with their presentation and past work."
Adds Kevin D'Souza, vice-president and branch head, Lowe, Chennai, "The kind of campaigns that we have done in the past worked in our favour. The client was particularly impressed with the reputation Lowe has built for itself in the market."
The media mix for the new campaign for True Value Homes will include mainly print in addition to outdoor advertising.
For the record, True Value Homes India is a property developer with a presence in Chennai, Bangalore and Coimbatore. The company is also into exporting of marbles, granite, tiles and other construction materials. It also owns a hotel in Chennai, called Hotel Quality Inn Sabari.
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