Communications, Mumbai, has bagged both the creative and media duties for construction company K Raheja Constructions. The size of the business is around Rs 1 crore. The incumbent agency was Sleek Advertising, Mumbai.
Incidentally, Wavelength Communications has already been handling K Raheja Hospitality for a couple of years.
Kajori Jain, business development manager, Wavelength Communications, Mumbai, says, "The client appreciated our strategy, planning and creatives. They gave us a specific brief about a project that will be launched soon, and we gave them an appropriate strategy."
The new campaign will make use of print (newspapers and magazines).
For the record, K Raheja Constructions and K Raheja Hospitality are a part of the GL Raheja Group. The more than 40 years old group is into areas such as housing and real estate, hospitality, finance and retailing, The group also has educational institutes and hospitals.
K.Raheja Constructions has currently completed about 2,000 projects within India, involving residential, industrial and commercial properties.
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