Lintas IMAG, the & #BANNER1 & # integrated marketing solutions division of the Lintas Group, has launched IMAGine, a brochure for marketers that will help them understand consumers and formulate strategies.
Ashish Bhasin, director, Lintas IMAG, says, "IMAGine is not just a brochure, it is a marketing tool. Perhaps one of the first of its kind in India, it features facts and never-before insights that are born out of hands-on experience and understanding of the environment, making it a powerful tool for the new-age marketer."
"IMAGine will give our clients and associates a good feel of the benefits of integrated marketing, as well as introduce them to eight specialisations, which have been identified as key integrated marketing areas," continues Bhasin.
These eight specialisations include rural marketing (Linterland), strategic design (dCell), healthcare marketing (Lintas Healthcare), DM, CRM and web (Lintas Personal), events marketing (Advent), entertainment marketing (Lintertainment) and out-of-home advertising (Aaren Initiative).
Bhasin adds that since the consumer is changing, media is fragmenting and markets are expanding, there is a need for tools such as IMAGine.
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