Till recently, cricketers
were slowly losing their hold in the ad world just as they were in the field. But their recent wins have got them back into reckoning in the ad world. And the latest favourite is the ace wicketkeeper, Mahendra Singh Dhoni.
After Pepsi and Reebok, Exide Batteries is the third brand to have signed Dhoni as its brand ambassador.
SB Ganguly, executive chairman and CEO, Exide Industries, says, "The power which exudes in Dhoni's batting and wicketkeeping perfectly matches with the image of the Exide brand. Thus, he is a good role model for future cricketers."
Ganguly adds, "Despite being the market leader for close to six decades, the Exide superbrand retains its youthful yet dependable appeal. As a young, upcoming cricketer, Dhoni embodies this quality and thus his association with Exide truly personifies our brand identity."
Dhoni, too, is excited about his new role. "Exide's association with Indian cricket has a long history. I am honoured to be associated with such a prestigious organisation as Exide Industries, which epitomizes leadership with trust."
The company will soon launch TV, print and outdoor campaigns in which Dhoni will be seen promoting the brand.
© 2005 agencyfaqs!