Bank of Baroda divides its Rs 40 crore creative business among five agencies

The verdict is finally out. Bank of Baroda has awarded its creative duties to the five agencies that it had shortlisted earlier. These include Mudra, Euro RSCG, FCB Ulka, Lintas Personal and Interpublicity. The size of the business is pegged at Rs 40 crore.

The incumbent agencies were MAA Bozell and Percept H. Interpublicity, which was also one of the empanelled agencies, has managed to retain the business. The pitch had 41 agencies in the fray, but all the names could not be ascertained.

According to informed industry sources, the media duties will be handled in-house by Bank of Baroda. The source informed agencyfaqs! that the exact division of the creative duties among these agencies is still being worked out – the decision is expected next week.

For the record, Bank of Baroda, which started operations in 1908, revamped its logo and corporate identity recently. The new logo is a representation of a universal symbol – a dual ‘B’ that holds the rays of the rising sun. The bank calls it the Baroda Sun. The single-colour vermillion palette was chosen for its distinctiveness as it stands for hope and energy.

Bank of Baroda’s network of branches spans geographical and cultural boundaries and rural-urban divides. The customer portfolio comes from a wide spectrum of industries and backgrounds.

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