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INTAS denies allotting any business to Mudra Brand Therapist

By , agencyfaqs! | In Advertising | December 02, 2005
The pharma company has clarified that One Advertising and Communication continues to be the sole advertising agency for all its brand communication as it has been since 2001


INTAS Pharmaceuticals & #BANNER1 & # has denied imparting any business to Mudra Brand Therapist. This is in response to Mudra Brand Therapist president Soumitra Sen's claim that his company has bagged the corporate business for INTAS Pharmaceuticals.

Jainand Vyas, senior general manager, finance and accounts, INTAS Pharmaceuticals, says, "Since 2001, the agency, One Advertising and Communication, has been handling all our brand communication and they still continue to do so. We were surprised to read about the claims made by Mudra Brand Therapist. In order to resolve the issue, we have released an official letter to One Advertising, stating that they are our sole 'agency on record' and 'one-stop shop' solution provider for all our communication needs."

Meanwhile, Mudra Brand Therapist told agencyfaqs! that the agency is involved in CSI stall fabrication for an exhibition, which is to be held at the Bandra-Kurla Complex, Mumbai.


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