Nirmalya Sen moves from Mudra to TBWA

Nirmalya Sen, vice-president, Mudra Communications, Delhi, has put in his papers. He is all set to join TBWA, Delhi, as vice-president, North.

Confirming this development, Sen says, “This appointment will give me an opportunity to work with a global agency, which I have wanted to do for a while now.”

On the role he will play at TBWA, Sen says, “TBWA, Delhi, already has a good team in place, which handles a few big brands. My focus will be to nurture the team as well as grow the agency in terms of business. We plan to set off with a team that will get aggressive in acquiring new businesses.”

K George John, chairman and managing director, TBWA India, says, “Fiscal 2001-02 was a major crisis period for TBWA as we had lost almost all our clients in Delhi. Since then, we have successfully resurrected the agency in cities such as Mumbai and Bangalore, but we haven’t managed to gain lost ground in Delhi.”

He adds, “But now with Sen on board, we are looking at building a strong reputation in the Delhi market. Sen will have a tough job at hand as the challenge is to double the agency’s revenue in Delhi by 2006.”

John continues: “In the last two years, TBWA has managed to bag quite a few big accounts such as Standard Chartered Bank, Adidas, Moser Baer, Pedigree, Bajaj Allianz, Zandu Pharmaceuticals, Schwarzkopf, Play TV, Nutrine Confectionaries and Apple Computers, registering a revenue growth of 260 per cent.”

Sen, who has worked for agencies such as Saatchi & Saatchi (then Sistas Saatchi & Saatchi) and Grey Worldwide (then Trikaya Grey), joined Mudra as branch director in 2001. In 2004, he was promoted to vice-president, Mudra, Delhi.

In his career span, Sen has handled brands and companies such as Electrolux, HBO, Hindustan Motors, Tata Tea, Dabur (Vatika and Hajmola), Nestle (Cerelac and Milo), Mitsubishi Lancer, Samsung CDMA and Headlines Today.

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