Media, Sri Lanka, has bagged the media duties for John Keells Holdings, one of Sri Lanka's largest corporate houses. The size of the business is pegged at Rs 20 crore. The Lintas Media Group, India, had a big role to play in the win. The team was led by Sudha Natarajan, executive vice-president, Interactions (a part of the Lintas Media Group). The other agencies in the fray included MediaCom and Starcom.
Keith Martenstyn, managing director, Lowe LDB, says, "This win is a classic example of how the 'Lighthouse Cluster' has worked as a team."
Lynn de Souza, director, Lintas Media Group, India, says, "Our knowledge on various brands has now borne fruit even internationally. The Lintas Media team from India was able to use its knowledge to expand the scope of business beyond India."
For the record, the Lowe Worldwide board had recently met in India to restructure its network into a core global team, consisting of 12 Lighthouse units. Each of these units was assigned to manage countries in their areas of operation.
As a part of this restructuring, Lintas India was one of the 12 Lighthouses, covering South Asian countries such as Pakistan, Sri Lanka and Bangladesh. The new structure was made in order to eliminate bureaucratic systems and regional management, and bring together resources, talent and processes to deliver a leaner, more effective service to clients.
John Keells Holdings (JKH) is the biggest listed conglomerate in Sri Lanka. JKH has several operations, including financial services, banks, insurance, hotels, soft drinks, ice creams, supermarkets, processed foods and plantations. They also own the franchise for international brands like Pizza Hut, Jet Airways and DHL.
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