The state owned
Indian Airlines is going to rechristen itself as 'Indian'. This is part of the total makeover strategy that the company is planning. The development will be formally announced today.
The company will also change its logo and redesign the exteriors of its aircraft. To begin with, the new designs will be implemented only on the Airbus A319s, but gradually, the changes will be made in the entire fleet. Even the airline staff will have new uniforms.
According to sources within Indian Airlines, "The strategy has been adopted to give the airline a young and contemporary look."
Indian Airlines has been feeling the heat from private airlines, especially the low cost carriers that have entered the domestic segment in recent times.
The airline company also plans to launch a TVC highlighting its re-branding and new image. The TVC, created by RKSwamy/BBDO, will go on air from December 8.
Indian Airlines came into being with the enactment of the Air Corporations Act, 1953. At present, it has an annual turnover of around Rs 6,000 crore. Together with its subsidiary, Alliance Air, the airline carries over 7.5 million passengers annually. The airlines also has an international network spanning Kuwait in the West to Singapore in the East and covering 76 destinations - 58 within India and 18 abroad.
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