The Royal Western
India Turf Club (RWITC), which conducts horse racing in Mumbai and Pune, has called for an agency pitch in Mumbai, inviting creative, media and event management agencies. The overall ad spend is estimated to be in the region of Rs 3-4 crore.
Behram Engineer, secretary, RWITC, tells agencyfaqs!, "Our main objective is to make horse racing a widely followed spectator sport. We would like to draw in families as well as the youth to enjoy the sport that was once the 'sport of kings'. Horse racing is the second largest spectator sport worldwide and we would like it to reach the same status in India."
Adds Engineer, "We would also like to make this sport a sizzling event for sponsors. Horse racing is a unique event that attracts a loyal crowd from all sections of society."
Engineer insists that the club is looking for agencies that will look beyond traditional media. He asserts, "We are looking for agencies that understand this sport and will come up with unique media solutions, apart from the regular print, television and outdoor. For instance, we're willing to use blogs, too, if we find them a relevant way of reaching out to our TG."
For the record, the RWITC is the oldest racing club in India and conducts horse racing in Mumbai and Pune for nine months of the year. The RWITC conducts six prestigious races in India, including the five Indian classics (the 'Indian 1000 Guineas', the 'Indian 2000 Guineas', the 'Indian Oaks', the 'McDowell Indian Derby' and the 'Indian St Leger') and the 'Poonawala Breeders Multi-Million' race.
RWITC conducts approximately 600 races a year (in both Mumbai and Pune) and pays out stake money of approximately Rs 17 crore every year.
© 2005 agencyfaqs!