bagged two new businesses - the creative duties for 'Tehelka' newspaper and the Asia-Pacific Institute of Management. The total size of these two businesses is pegged at Rs 5 crore.
Charu Bakshi, president, INCommunications, says, "We worked on 'Tehelka' during its launch. There will be mainly print advertising as the idea is to position the category of the weekly tabloid, which is unique in itself, among serious readers who look for sensible news. The focus will also be on below-the-line activities and use of direct mailers."
About the Asia-Pacific Institute of Management, Bakshi says, "The need is to position the institute as a premium management institute. The focus will be to attract quality students. We will focus more on print as it is the ideal medium for the kind of communication we are seeking."
A senior executive at the Asia-Pacific Institute of Management says, "There were three agencies in the fray for the account. We decided to go for INCommunications because they delivered exactly what we were looking for."
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