To mark its & #BANNER1 & # Golden Jubilee celebrations, 'Rajasthan Patrika', which organises the annual advertising award called Concerned Communicator Award, is opening the event to international ad agencies as well. The prize money has also been increased to Rs 100,000.
The CCA posters were launched by actor Roger Moore (of James Bond fame) and British High Commissioner Ross McPherson.
Last year, the CCA received a huge number of entries. The panel of judges for last year's awards included Shekhar Swamy, managing director RK Swamy/ BBDO, Prabha Prabhu, executive director, Madison Communication, and Sandeep Goyal, chairman, Dentsu Communications.
Mudra Communications, Delhi, bagged the first prize for its campaign on 'Breast Cancer'.
The objective of the CCA is to honour artistic talent and to provide creative minds a platform to showcase their aesthetic and intellectual genius.
This year, the CCA is supported by the AAAI (Advertising Agencies Associations of India), the Jan Mangal Charitable Trust and agencyfaqs!. The event is also encouraged by the Times Foundation.
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