Lodestar Media has
bagged the media duties for Bank of Baroda (BoB). For the record, the BoB had recently empanelled five agencies to handle its creative duties. These included Mudra, Euro RSCG, FCB Ulka, Lintas Personal and Interpublicity. The size of the business is pegged at Rs 40 crore.
An informed source revealed to agencyfaqs! that BoB executives were impressed with the credentials and past work done by Lodestar Media. The media mix for the campaign will include television, press, outdoor and radio, but the details are still being worked out.
Shashi Sinha, president, Lodestar Media, says, "We are looking forward to working with the Bank of Baroda. Rahul Dravid, its brand ambassador, is a good property and we hope to build on his popularity."
For the record, BoB, which started operations in 1908, revamped its logo and corporate identity recently. The new logo has a dual 'B' holding the rays of the rising sun. The bank calls it the Baroda sun. The single colour vermillion palette was chosen for its distinctiveness as it stands for hope and energy.
The BoB's network of branches spans geographical and cultural boundaries and rural-urban divides. The customer portfolio comes from a wide spectrum of industries and backgrounds.
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