multi-agency pitch, Mudra South has bagged the creative and media duties for IBS, the South India based travel, transportation and logistics company. The size of the business is estimated in the region of Rs 3-5 crore.
Confirming this development to agencyfaqs!, Jagdish Acharya, executive creative director, Mudra, Bangalore, says, "IBS is a relatively new organisation and this is for the first time that it is taking an initiative to execute brand communications. The primary target is to demystify a very hi-tech and sophisticated product so that the products earn the maximum visibility among their target group."
The media mix will include television, print and below the line activities. The target group is primary SEC A across all professional categories.
For the record, the IBS Group, which began operations in 1997, is one of the leading IT solutions providers to the global travel, transportation and logistics industry. IBS offers a range of software products that manage the mission-critical operations of major airlines, airports, oil and gas companies and seaports worldwide.
With some of the world's leading corporations as its clients, IBS has business operations in the US, Europe, the Middle East and the Asia Pacific, and group companies operate out of Atlanta, London, Dubai and Sydney. IBS operates a SEI CMM Level-5 assessed, ISO 9001:2000 and TickIT certified offshore software production and competence development centre at Thiruvananthapuram; it has recently set up a second development centre at Kochi. IBS has grown from its initial 60 staffers in 1997 to 700 employees today.
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