Brand Portrait bags iSOFT India account

By , agencyfaqs! | In Advertising
Last updated : January 10, 2006
The account is pegged at Rs 2 crore


Portrait, a Chennai based agency, has bagged the media and creative duties for iSOFT India, the Indian subsidiary of one of the world's leading healthcare informatics companies, the iSOFT Group plc. According to industry estimates, the account is pegged at Rs 2 crore.

Raj Narain, one of the founding members of Brand Portrait, says, "iSOFT is one of the fastest growing IT companies in the world and has significantly expanded its Indian operation in a very short period. We are extremely pleased to work with a company that is growing at such a scorching pace."

Arunav Sinha, manager, corporate communications, iSOFT, says, "Brand Portrait has demonstrated good creative translation of the uniqueness of iSOFT's employer proposition. We are hopeful of taking the brand to the next level through this partnership."

Narain says, "Our focus will be to create awareness about how this software can help hospitals in treating their patients. This is also the way in which software professionals get a chance to save lives."

iSOFT India is the Indian division of iSOFT plc, which is listed on the London Stock Exchange (LSE). Nearly 8,000 healthcare providers across 27 countries depend on iSOFT solutions to manage patient information and drive improvements in their core processes.

For the record, Brand Portrait, started a little over a year ago, is a full service agency. Its present portfolio of clients includes Verizon, Great Lakes Institute of Management, IFF, TI Diamond Chain (export business), Terumo Penpol, Franch, the Chaitanya Group and Empee's Old Secret Rum.

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First Published : January 10, 2006
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