Chennai based Tribe 10 wins two new accounts

By , agencyfaqs! | In Advertising | January 23, 2006
The accounts are pegged to be worth approximately Rs 2 crore

Tribe 10, the four-year-old, Chennai based

advertising and brand consulting firm, has bagged the creative and media duties for Gaitonde and Little Italy. According to industry estimates, the accounts are pegged to be cumulatively worth Rs 2 crore.

Rajani Nair, partner and creative director, says, "For Gaitonde, which is a men's leather footwear brand, we are looking at relaunching the brand and then establishing it. For this, we will focus mainly on print and outdoor."

She adds, "Little Italy is a fine dining restaurant chain and our communication strategy is to promote the restaurant in Chennai, for which we will only target print."

On the future course of action of the agency, Shankar Iyer, partner and creative director, says, "Tribe 10 has plans to expand its operations to other parts of the country. Also on the anvil are plans to enter into technical and technological tie-ups for knowledge and resource sharing to offer better service and one-stop solutions to clients."

"We want to take our clients beyond advertising, to see the real magic their brands can be. Our brand consulting arm is all set for this. And with all this development, a new system will be put in place that will benefit clients in a big way," adds Nair.

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