At the AAAI-Ad
Fest Young Lotus Workshop Contest organised by the Advertising Agencies Association of India, in the Young Creatives Workshop 2006, the team from Lowe, Chennai, has emerged a clear winner. The workshop was a national creative initiative undertaken by the AAAI.
The team includes Mamta Ramachandra and Sandeep Das from Lowe, Chennai. The AAAI organised the national contest among AAAI member agencies and invited entries on the theme, 'Eye Donation'. A total of 154 entries were received from 26 agencies.
The entries were judged collectively by Elsie Nanji, vice-chairman and chief creative officer, Ambience Publicis, KV Sridhar, national creative director, Leo Burnett, and R Balakrishnan, national creative director, Lowe.
Every year, the participants (one copywriter and one visualiser) are given a theme to create a public service print ad and an Internet banner. The focus this year was on eye donation. The winning team presented a fictitious will on a stamp paper, which declared that the person making the will was donating his eyes. At the end, the copy said, 'Donate eyes... your will can make a difference.'
Vinod Nair, convener of the jury, says, "The winners were unanimously decided by the three judges. The entry from Lowe, Chennai, was really unusual as it didn't look or feel like an ad at all. Instead, the idea put the social service message through directly."
The winning duo will fly to Pattaya, Thailand, and will be the official Indian representatives at the prestigious Asia Pacific Young Creatives Workshop 2006 scheduled to be held there from March 7 to 9.
They will also be guests at the Asia Pacific Advertising Festival, Asia's premier creative awards function, which will take place between March 9 and 11.
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