Anil Verma, creative
director, Everest Brand Solutions, has put in his papers in preparation for his shift to Contract Advertising as creative director.
Ashish Chakravarty, creative head, Contract, Delhi, describes Verma as 'an absolute fantastic arsenal', who has caught the pulse of the masses. He says, "Verma has excelled in communicating with real people and he gels perfectly with our 'Grow Young' philosophy. With him on board, we have further strengthened Contract Delhi's creative team." Verma will handle some Dabur brands and a mix of other brands.
A few months ago, agencyfaqs! had reported that Vineet Mahajan was joining Contract, Delhi, as creative director, moving from McCann-Erickson. The game-plan, as Chakravarty had stated at that time, was to revamp the entire creative space at the agency and upgrade its creative output.
Verma explains that the move to Contract happened by chance, when he met Chakravarty and was enthused by the 'Grow Young' philosophy. He sees Contract as a destination where he wants to stick. Verma is essentially an art person, but loves to write. He attributes this quality to his family, which has several writers in it.
Verma elaborates, "At the risk of sounding immodest, I can say that I am a one man show."
Verma says that his strength lies in his ability to talk to the masses. He says, "I am adept at catching the pulse of the 'aam janata' (common man) and my kind of writing will click with both a rickshaw puller and someone living in a kothi (bungalow)." He says he is inspired by Prasoon Joshi, with whom he has worked with in his early O&M days. He admits that he can't think in English, but says his forte is capturing the Hindi mindset.
In his career, Verma has worked with O&M, Rediffusion DY&R, TBWA India (then Anthem) and Mudra before moving to Everest. The brands he has worked on include Maruti, Seagram's, Duracell, American Express, 'Amar Ujjala', Canon, Kohinoor (Ready to Eat Foods) and Hitachi. He has also worked on various radio spots, including the latest one for Kohinoor.
© 2006 agencyfaqs!