Imagine a niche
handicrafts manufacturer of India selling his products to a customer in Germany via the Internet, with the advertisement on the Net reading in Hindi, English and German.
Sounds bizarre? Google is all set to launch its business operations in India with two new offices in Delhi and Mumbai. The primary aim is to make Google more local. The service will provide support to advertisers, develop and seek new business opportunities in India and drive local consumer and trade marketing programmes.
Sukhinder Singh Cassidy, vice-president, Asia Pacific and Latin America operations, Google Inc., says, "It is a very interesting time to enter the Indian market. The entire economic structure is undergoing a steep rise. The market has also changed and now more people want to come online as the infrastructure for growth expands quickly."
Through this initiative, Google also plans to launch a tool called AdWords, which is a global advertising programme. This will enable Indian advertisers of all sizes and businesses to reach customers worldwide, who are interested in their products or services. Google will help advertisers create ads, place bids to serve their ads, select the types of sites where they would like their ads to appear, et cetera.
Ashish Kashyap, country manager, India sales and operations, Google, says, "The AdWords tool will be supported by the AdSense programme, which will customise the ads in different feeds, making them relevant for customers worldwide. We share most of the revenue generated from these ads with our partner publishers."
He adds, "We will start off with educating our users, partners and advertisers. Apart from that, we will also work on building a more profound local content."
Google's current Indian clientele includes Citibank, Monster India, Bharatmatrimony.com, MakeMyTrip, SpiceJet, Kingfisher Airlines, ICICI Bank, Shaadi.com, Ebay India and Birla Sunlife.
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