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Awaaz to woo women viewers

By , agencyfaqs! | In Media Publishing | February 15, 2006
Three new issue-centric shows try to get up, close and personal with viewers


Awaaz, the Hindi channel from CNBC TV, started out with the promise of being a consumer's channel. About a year later, Awaaz is trying to reach out to the maximum number of people with three new shows, 'Stree Super Achiever', 'Aap ka Darbar' and 'Hum Honge Kamyaab'.

Priyanka Tiku, marketing manager, Awaaz, says, "'Stree Super Achiever' will feature power women who have made a name for themselves with their own strength and capabilities. It will have well-known names such as Sudha Murthy and Smriti Irani." The show will be aired on 10.30 am, Saturdays, with repeat telecast at 8.30 pm, Sundays. It will be hosted by Pratibha Advani.

The other two shows have been conceptualised, but will take some more time to go on air.

'Aap ka Darbar' is a 25-part series on the issues faced by the residents of 25 different cities, with the common people questioning the highest authorities. Tiku explains, "The show will not only feature metros such as Delhi and Mumbai, but will go inside the country, covering even cities such as Surat." The first show has been shot in Mumbai, with people asking questions of Vilas Rao Deshmukh.

'Hum Honge Kamyaab' is a career-based show, wherein students will be advised on available career streams, other streams for which they can opt or even about starting their own small businesses. The shooting for the show will take place after the current round of examinations is over.

"The show will reach out to students in smaller cities such as Kanpur and Bareilly, where only conventional career choices rule. The half-hour forum in undergraduate colleges will take up five questions and preferably have a local career advisor (who will be familiar with the background of the students) and a distinguished panel to answer their queries," expands Tiku.

All three shows are in-house productions with inputs by Pratibha Advani in 'Stree Super Achievers'. Awaaz has tied up with GO FM and DNA for the promotion of 'Aap ka Darbar'.

But why these shows, which are in direct contrast to the identity of the channel? Tiku answers, "We are a Hindi channel and we have to raise issues that are prevalent in society."

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