The Delhi based
Vermillion Communication has won the advertising duties for three new clients. The cumulative size of the accounts is pegged to be worth Rs 7 crore. The businesses are those of Ion Exchange India Ltd, the company behind the Zero B RO Water Purifier; Sabka Bazar, and THS (The Home Store). The incumbent agency for Sabka Bazar and THS was Triton Communications, while the Zero B account was bagged after a multi-agency pitch.
Besides looking after the corporate communications for Ion Exchange, the agency will also look at two of its Zero B customer brands. The agency will look at another sub-brand of Sabka Bazar as well, a value store called Store 99.
Sanjiv Sethee, account director, Vermillion Communication, says, "We will decide on the media mix as per the requirement of each of our clients. We will be looking at BTL, print, audiovisual and television, but it will depend on the different formats."
Ion Exchange India Ltd is a leading company that specialises in water and waste water treatment. It is also among the few companies worldwide that offers a complete range of technologies, products and services to offer total solutions to industries, homes and communities.
Sethee reveals that the strategy for Ion Exchange will be to focus on the superior strength of its water treatment, hence the quality and the processes involved. For THS, the focus will be on enhancing the brand horizontally and riding on the affordability factor.
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