Rediff, TME bag Fortis Securities account

By , agencyfaqs! | In Advertising | February 21, 2006
The size of the business is estimated to be around Rs 7-10 crore

Rediffusion DY&R & #BANNER1 & # has bagged the creative duties for Fortis Securities. Its media arm, The Media Edge (TME) is the agency-of-record (AOR). The size of the business is estimated to be around Rs 7-10 crore.

Just last week, Rediffusion DY&R and TME had bagged business worth Rs 5 crore from Delhi-based real estate company Taneja Developers. Both these businesses will be handled out of Delhi.

Confirming this development to agencyfaqs!, Sachindra Nath, head, strategic operations, Fortis Securities Limited, says, "This is the first time we have hired agencies to handle our creative as well as media duties. Till date, we had been self promoting ourselves through word of mouth. But we felt that there was a need to increase our brand communication activity."

He adds, "More than just an agency which would execute the communication plans, we were looking for advisors to chalk out the right strategy for the brand. In the process, we realised that both Rediffusion and it media arm TME presented a great strategic approach for the brand."

According to Nath, even Mudra and Lowe were in the fray for this business.

The company plans to explore all options in its media plans be it television, print, online, and BTL activities. However the share of each media will be formulated in due course.

Shan Jain, head of Delhi operations, The Media Edge, is perked up by the two recent wins. He says, "Delhi, as a market has huge potential, and with these two wins we have been able to create a dent for ourselves. Both the accounts hold immense potential for growth and executing media planning for them will be a pleasurable challenge for us."

For the record, Fortis Securities Limited, a part of the Ranbaxy Group provides integrated financial services such as broking (stocks & commodities), depository participant services, portfolio management services, and advisory on mutual fund investments.

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