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Indrajit Sen, president, Primesite quits

By , agencyfaqs! | In Advertising | February 23, 2006
Sen to join a media house at senior level


Indrajit Sen, the & #BANNER1 & # president of Primesite, an integrated out-of-home solution profit centre of Mudra Communications, has quit. He was with the organisation for about six years.

Indrajit Sen says, "I quit solely because there are better career opportunities present outside the organisation."

When quizzed by agencyfaqs!, Sen declined to reveal details saying, "I will continue to operate from Mumbai at a senior level in a media organisation. A formal announcement from the company will follow in the next two days."

On the six years that he spent with Primesite, Sen says, "The years I spent in the company were excellent. I turned around the whole business for the company. Before I joined, the company was a complete loss-making unit. But today, after all my efforts, it is counted among the top three. It is, after all, Mudra's biggest revenue generator, right now."

Mentioning the projects, which Sen enjoyed working on, he says, "Reliance Infocomm was the biggest activity and I enjoyed it thoroughly. Besides that, there was the HT-Mumbai launch, the brilliant campaigns with ZEE group and the various brands for Maruti."

About Mudra's take on his putting in his papers, he says, "Mudra has reacted very professionally. They realise that there are better opportunities outside the company for me."

Armed with an experience of more than 20 years, Sen has in the past been responsible for heading the response department for Bennett, Coleman & Co. for about 10 years.

2006 agencyfaqs!

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