Dentsu to launch its third creative agency

Dentsu India is planning to launch its third creative agency, Dentsu Creative Impact. Shruti Jain, who has moved from Rediffusion DY&R, Delhi, will head the new agency. Denstu India has also announced the launch of a media agency recently, to be headed by Sanjoy Chakrabarty.

Currently, Dentsu India runs two full-service agencies – Dentsu Communications and Dentsu Marcom.

It is learnt from industry sources that the new agency has already bagged some new business, significant among which is that of Haier Telecom, which has moved from Grey Worldwide’s G3 Communication. The size of the business is pegged to be worth Rs 10 crore.

Incidentally, Dentsu Marcom handles another mobile phone business – that of Sony Ericsson.

In late 2003, Dentsu Inc., Japan, in a joint venture with Mogae Consultants, a company owned by Sandeep Goyal and Tanya Goyal, launched Dentsu Communications in India. A few months later, another full service agency, Denstu Marcom, was launched.

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