Nimbus Sport and EchoStar sign up for North America cricket broadcast rights

Nimbus Sport has signed a deal with EchoStar Satellite wherein the latter has been granted the exclusive broadcast rights for Indian cricket from March 2006 to March 2010. The rights comprise television, radio and broadband for the territory of North America. It includes 10 international cricket series and four domestic cricket seasons. This deal will start with the India vs England series in March 2006.

Announcing the deal, Digvijay Singh, CEO, Nimbus Sport, says, “EchoStar’s Dish Network is the leading DTH platform in the US for South Asian viewers, so it will give us a good opportunity to showcase Indian cricket on a big platform.”

Michael Kelly, executive vice-president, EchoStar, says, “We have been an active distributor of cricket for more than 10 years to the South Asian and cricketing community living in the Americas. Being a leader in importing international television channels, EchoStar continues to demonstrate its commitment to the success of the sport of cricket in North America.”

For the record, Nimbus Sport is a globally leading distributor/owner of cricket rights and producer of cricket coverage. Nimbus Sport (under mandate from the GCC) exclusively markets the media rights for ICC events in South Asia and sponsorship rights worldwide. It distributes all commercial rights for the Afro Asia Cup worldwide, sponsorship and signage rights for the Pakistan Cricket Board and global media rights for the BCCI. It is also the producer of the world feed of the ICC Champions Trophy 2006 and all international cricket to be played in India till March 2010.

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