'Dainik Jagran' plans to strengthen Madhya Pradesh with Indore edition

‘Dainik Jagran’, the largest read daily in India, is looking to strengthen its presence in Madhya Pradesh. The newspaper is all set to launch its Indore edition.

Although executives at ‘Dainik Jagran’ declined to reveal details of the launch, industry sources inform us that the new edition is expected to hit the stands by the first week of April.

The industry insiders also say that the next probable destinations for ‘Dainik Jagran’ are Chandigarh, Shimla, Jabalpur, Gwalior, Kolkata and Siliguri. Al these editions will be launched by the end of 2006.

‘Dainik Jagran’ already has 28 editions in 10 states: Agra, Aligarh, Varanasi, Allahabad, Bareilly, Moradabad, Bhopal, Rewa, Dehradun, Haldwani, Gorakhpur, Jalandhar, Ludhiana, Jhansi, Kanpur, Lucknow, Meerut, New Delhi, Hissar, Panipat, Patna, Bhagalpur, Muzaffarpur, Ranchi, Dhanbad, Jamshedpur, Dharamsala and Jammu.

Close watchers of the industry say Hindi dailies are trying to expand their markets. This is why we recently saw ‘Prabhat Khabar’ launch a new edition in Siliguri. ‘Rajasthan Patrika’ is also believed to be planning to launch a live edition in Siliguri. Currently, ‘Rajasthan Patrika’ has a split edition in Siliguri – a Kolkata edition sent across to Siliguri later in the day, with four pages dedicated to Siliguri’s local news.

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