AAAI to host a creative fest in Goa

Advertising Agencies Association of India (AAAI), the collective body of all leading advertising agencies, will soon be hosting a two day awards festival in Goa. This will be similar to the Cannes Film Festival.

This two-day’s advertising festival will be held on April 28 and 29, in Goa, this year. Up till now, the AAAI Creative Awards show was a one-evening event.

The AAAI Creative Awards festival will showcase the best ads from all across India. This year, over 3000 entries are expected from members as well as non-members of AAAI. All creative work entered will be on display and TVCs that are submitted will be screened for the audiences. Two half-day seminars on the creative aspects of advertising will be organised, and it is believed that two worldwide creative directors will lead the discussions.

The location for the event is the sea shore in Goa, at a site called the ‘Ad Village’.

Srinivasan Swamy, president, AAAI, says, “We are expecting around 800 delegates to attend this festival from advertising, media as well as the government. We have made special arrangements to attract professionals who are less than 30 years of age, so that they can learn from the festival and enjoy at the same time. Management students can also benefit from this special offer.”

Arvind Sharma, chairman, awards committee, AAAI, says, “This festival has been conceptualised by our creative community. This will truly be an awards programme where the judging will be fair and transparent, and the jury will be drawn from the creative fraternity itself.”

The awards festival this year will be partnered by Star Network and Hindustan Times.

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