Lowe, Kolkata, has & #BANNER1 & # bagged the creative duties for the IIJT (Indian Institute of Job-oriented Training). This new computer education institute will be launched in Eastern India by mid-April. The organisation is yet to appoint a media agency. The size of the business is estimated in the range of Rs 5 crore.
Confirming this development to agencyfaqs!, Devesh Srivastav, CEO, IIJT, says, "Financial accounting is one of the key career options in the Eastern region. However, till date, there was no good course in the subject. Moreover, normal accounting is being replaced by computer accounting and there is a growing demand for such courses. That's why we decided to venture into the field."
"Though we will start off with the Eastern region, we will foray nationally within a period of six months," he adds. Srivastav declined to divulge information on the course details and the number of branches the institute has launched till date.
The IIJT will guarantee its students 100 per cent placement and will target mainly graduates who are looking for premier vocational courses.
Talking about the task for the brand, DK Guha, vice-president, Lowe, Kolkata, says, "The challenge is to position the brand properly because the entire team at the IIJT is very conscious about the quality of students entering the course. The media mix for the campaign will include all the activations, excluding television."
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